Unibuddies

A social app for university students in the UK to connect, and keep up with school events.
Role
UX Designer
Published on
23 January 2023

Meet Unibuddies

Unibuddies is a mobile application targeted at university students that helps them connect with each other through their similar interests

The main target audience is the student, along with university staff and various clubs.

Unibuddies members can expect to find people that share the same interests as them, social groups and student events. They will be able to find chat-rooms in different groups and chat privately with fellow students. Members can also expect to find event information and links where they can purchase tickets.

Some screens of Unibuddies

Getting Answers to Important Questions

After conducting a user survey, we noticed that participants do struggle with finding other people who share the same interests and they would be interested in an app that allows them to easily connect in this regard.

Survey results

"Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities." ― Michele Jennae

We decided to create a solution that will allow students make meaningful connections around their interests, taking note of Michele Jennae's qoute on how Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.

Brainstorming

To get started, we tried empathizing with potential users of the app, as student ourselves, coming up with possible solutions to the problem discovered.

Brainstorming with the team

People or Groups Affected by Unibuddies

From the Competitive analysis done, here is a list of ideas generated, that could be executed at the MVP phase below:

People that will benefit from the success/failure of unibuddies

Competitor Analysis

From the Competitive analysis done, here is a list of ideas generated, that could be executed at the MVP phase below:

- Users should be able to join events via code, search or see popular events near them or worldwide.

- Users should be able to choose between being an attendant, an organizer or both.

- There should be options for organizers to do paid sponsorships for their events to reach more audience.

- Organizers should be able to create event codes to share to intending attendees.

- 1:1 chats and group chats for easier connections with people.

- Attendants should be able to sync their events/meetings with their calendar Events can be online or physical.

Competitive analysis overview

Prioritizing Features

There are number of features that would make unibuddies standout but the timeframe posed as a hindrance to the feasibility of designing solutions for these features. Prioritizing these features helped ensure must have features can be attended to first.

MOSCOW Table

User Personas

The Personas provided a clear understanding of the target audience. we can refer to personas during the design process to align our decisions with the users' goals, preferences, and limitations. By having personas in mind, we can prioritize features and functionalities that are most relevant to their users, ensuring that the final product meets their needs effectively.

User Personas Carousel

Style Guide

cool and warm colors were used in the design of unibuddies. a semi- formal font (quicksand) was used to depict the essence of the app - "unwind" "have fun" "socialise" "learn new things"

Fonts and color guide

The Design

Initial Sketch
Sign Up

Onboarding & homepage

Groups & Events

Results

Results overview

Collaborators

Reiner S. Brito Carvalho, Diana Cristina Iliescu, Ikechukwu Anyanwu